FIOCCHI-Ammunition-NZ-logoDSCF0011From one humble loading machine in 1978, to three in 2005, Target Products are now the largest ammunition manufacturer in New Zealand. Their focus is on manufacturing Fiocchi, and contract ammunition for customers all over Australasia.

Though their networks they also source and import the best Ammunition, Traps, Clays, Gun Cleaning Products and Air Pistols from all over the world. For all wholesale enquiries within New Zealand and the South Pacific region please contact Target Products.


Fiocchi Munizioni History


Fiocchi Munizioni was founded on 3 July 1876 in Lecco, Italy, by accountant Giulio Fiocchi.

In 1876, Giulio Fiocchi took over the ammunition production part of a weapon and ammunition company already based in Lecco, which produced small caliber ammunition.[citation needed]

At that time a radical change was introduced in firearms: the newly developedbreech-loader replaced the traditional muzzle loader. Fiocchi started manufacturing cases with primers suitable for reloading; in the early 1890s production was extended to complete cartridges loaded with bullets or shot. At the same time, Fiocchi gave up the production of black powder, as it was no longer profitable.

Fiocchi has always designed and made its own production equipment.[citation needed]Such a strategy has always enabled Fiocchi to guide production with up-to-date technology matching with its manufacturing configuration.[citation needed]

At the beginning of 20th century, Fiocchi introduced a product diversification and successfully entered a new field of activity -snaps- made using scraps left after cartridge production. This brought to the creation of Fiocchi Snaps in 1903. Snaps business assumed an important role to counterbalance the trend of the ammunition market and at the end of 80's was so attractive that, upon Fiocchi's decision to focus on ammunition as its core business, the snaps factory was taken over by the European leader in this field.

During its long life, Fiocchi has manufactured all kinds of ammunition from pinfire, shotshells, and cartridges to all kinds of cartridges and cases, both rimfire and centrefire.

Crucial dates in the history of the Fiocchi Group

  • 1876 Year of foundation
  • 1877 Start of ammunition production
  • 1903 Product diversification: snaps
  • 1930 Beginning of export
  • 1940 Development of social policy in the territory of Lecco
  • 1945 Bombing of the plant in Lecco
  • 1946 Re-building of the plant
  • 1970 Attack on the European markets
  • 1980 Start of .22 Super Match production
  • 1985 New quality inspection unit
  • 1985 Start of "leadless" primers production
  • 1989 NATO qualification of the cartridge 9 mm Parabellum
  • 1990 Impulse to world-market expansion
  • 1990 Quality System Certificate in accordance with the stardands NATO AQAP-1
  • 1991 Start of production of ammunition with frangible bullets
  • 1993 New loading department for .22 cartridges
  • 1994 New flexible manufacturing line for centerfire ammunition
  • 1994 Automatization line for cases production
  • 1995 New line of products: "Official" clay shooting cartridges
  • 1996 New line of Spas Mil and Law Enforcement ammunition
  • 1999 New line of hunting cartridges
  • 1999 NATO qualification of the cartridges 5,56 mm Ball
  • 2003 Environment Management System Certificate in accordance with the standards UNI EN ISO 14001: 1996
  • 2003 Quality Management System Certificate in accordance with the standards UNI EN ISO 9001: 2000

Recent history

Fiocchi Munizioni makes small gauge ammunition and offers a wide range of products. Its presence and production sites are also in the United States and in Hungary. In 2008 Fiocchi UK was opened in Great Britain.

According to a recent interview with Carlo Fiocchi, the head of Fiocchi America, more than 75% of the ammunition sold by Fiocchi in the United States is also manufactured in the United States at Fiocchi America's production facility in Ozark, Missouri.[1] Specifically, Fiocchi America's composition of U.S. ammo manufacturing and sales according to the interview is as follows:

  • 95% of the center-fire rifle ammunition, which accounts for ~15% of Fiocchi’s U.S. sales
  • 75% of center-fire pistol ammunition, which accounts for ~35% of Fiocchi’s U.S. sales
  • 100% of shotshells, which accounts for ~35% of Fiocchi’s U.S. sales
  • 0% of rimfire ammunition, which account for ~15% of Fiocchi’s U.S. sales (along with components)

Qualifications and Certifications of prestige attest the level of quality achieved by the company:

  • NATO AQAP-110 Certification
  • ISO 14001: 1996 Certification of the Environment Management System
  • UNI EN ISO 9001: 2000 Certification of the Quality Management System.

Furthermore, Fiocchi shooting cartridges have contributed to several World Cups and Olympic triumphs, as the Games in Athens in 2004 as well as in those in Beijing in 2008.[citation needed]

In 2011 newly developed 12GA shot shells filled with chemical tracer Cyalume in which allows the shooter to see where the shots are going and will greatly help in the training of sporting clays. The tracer shots are non-toxic and biodegradable and packaged in a sealed metal can in Fiocchi's line of Canned Heat ammunition. The Canned Heat line of ammunition allows a greater shelf life and maintaining quality of the ammo throughout shipping, retail shelf, and consumer handling.

Fiocchi Munizioni is still entirely owned by private capital heading to the Fiocchi Family.